Category Archives: Design Vocab

Story-telling

Every piece of design somehow takes its audience on a journey. Storytelling is that specific journey which comprises of a flow that indulges the audience in the concept little by little so that the latter lives & becomes part of

Story-telling

Every piece of design somehow takes its audience on a journey. Storytelling is that specific journey which comprises of a flow that indulges the audience in the concept little by little so that the latter lives & becomes part of

Media

The medium acts as a window that opens up to new experiences. It bridges the gap between the designer/artist & its audience, allowing for communication & interaction.  

Media

The medium acts as a window that opens up to new experiences. It bridges the gap between the designer/artist & its audience, allowing for communication & interaction.  

Relationship

In any design processes, it is important to establish what I call a functioning 3-way relationship between all parties involved which in most cases are the client, the designer & the audience. This relationship allows the communication process to develop

Relationship

In any design processes, it is important to establish what I call a functioning 3-way relationship between all parties involved which in most cases are the client, the designer & the audience. This relationship allows the communication process to develop

Audience

The audience can be considered as a universal aspect of any communication realm. As designers, it is our responsibility to consider our audience at every turn of the design process, even though the latter physically comes in play at the

Audience

The audience can be considered as a universal aspect of any communication realm. As designers, it is our responsibility to consider our audience at every turn of the design process, even though the latter physically comes in play at the

Desires

    Desires are interesting aspects of our cognitive systems. It is that which makes us ‘want’; which gives us an appetite for something. It is the feeling that motivates any being into achieving their goals. As designers, we possess

Desires

    Desires are interesting aspects of our cognitive systems. It is that which makes us ‘want’; which gives us an appetite for something. It is the feeling that motivates any being into achieving their goals. As designers, we possess

Experience

When I think about experiences, I always recall a quote from the Letterist International (1954) ‘The new beauty will be in situation, that is to say provisory and lived’ As designers, we create those moments, those experiences that our audience

Experience

When I think about experiences, I always recall a quote from the Letterist International (1954) ‘The new beauty will be in situation, that is to say provisory and lived’ As designers, we create those moments, those experiences that our audience